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MAGA influencers are making a final push for Donald Trump

MAGA influencers are making a final push for Donald Trump

Pro-Trump influencers and Surrogates are flooding social media with resources encouraging their supporters to vote in the final days of the 2024 presidential election.

“Patriots, I'm working with the Trump campaign to finally move the election forward and we need your help,” David Leatherwood, a Republican influencer with the username BrokebackPatriot, posted on X on Sunday. “The portal helps ensure that your voter registration is active to ensure you have (sic) VOTES COUNTED!”

“TEAM TRUMP NEEDS YOU,” wrote Morgonn Blaire McMichael, an influencer and Turning Point USA contributor, on X on Sunday. “This is how we will WIN! GIVE YOUR VOICE!”

Dozens of these creators and supporters post links to a Trump campaign page where voters can check their registration status, find their polling places or where to drop off their ballots.

Republican cultural figures plan to support Trump's campaign across the country on Tuesday evening.

CJ Pearson, a conservative YouTuber with more than half a million followers, said he would be in Palm Beach, Florida, home of Trump's Mar-a-Lago resort, on election night. McMichael will join a New York Young Republicans party, where she expects to meet other conservative artists. Some pro-Trump developers told WIRED that they plan to host live streams of the election results on their platforms or join other streams hosted by their friends. Peter Thiel-backed conservative dating app Right Stuff is hosting an election night party in New York City on Tuesday.

Groups of pro-Trump influencers gathered throughout the campaign. During the vice presidential debate between JD Vance and Tim Walz in October, the Trump campaign set up an influencer war room that amplified Vance's jibes and positive coverage. Popular social media personalities like Pearson, Jack Posobiec, Ashley St. Clair and Rogan O'Handley sat in a conference room in Philadelphia and posted debate-related content on their phones and computers.

Despite these well-organized influencers, the Trump campaign's voter outreach efforts are in disarray as Turning Point USA and the Elon Musk-backed America PAC take over canvassing efforts in hotly contested states. Last week, WIRED reported that out-of-state canvassers and door knockers hired by an American PAC contractor were subjected to shocking working conditions, such as being driven around in the back of a U-Haul and being threatened with paying for housing if they did they would do it I don't meet the acquisition quotas. A dozen of these paid canvassers were fired and stranded in Michigan after speaking out.

America PAC has not disclosed the size of its canvassing operations, but The New York Times reported Sunday that it averaged about 1 million doors in each battleground state, including Arizona, Georgia and Michigan. According to reports, there are a total of around 2,500 customer service representatives who are expected to visit 150 doors every day.

Meanwhile, Musk's field operations appear to pale in comparison to the ground operations of Kamala Harris' campaign. On Saturday alone, the Harris campaign said it knocked on more than 807,000 doors in Pennsylvania, 215,000 in Wisconsin and 265,000 in Michigan. As of Sunday evening, the Harris campaign said more than 90,000 volunteers had knocked on over three million doors in battleground states. Pro-Harris influencers and supporters are expected to gather at Howard University in Washington, DC for the campaign's watch party.

Terrace Garnier, a content creator and model who was recently diagnosed with heart failure, traveled from her home in Maryland to Pennsylvania on Sunday to vote for Harris.

“That was my call. That was my mission. This is my calling,” says Garnier. “That's why I thought it was so important to drive six, almost seven hours to campaign in a neighborhood that I don't even own, because that's how important it is to me that we can't let this election happen. “We can't be complacent show.”

Follow all of WIRED's coverage of the 2024 presidential election here.

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