StubHub's 2024-25 NBA Season Preview: Olympics Dynamics Drive Huge International Demand; Top ticket sales for the New York Knicks

League Totals Continue Upward Trend; The Minnesota Timberwolves have the highest revenue growth

NEW YORK, Oct. 10, 2024 /PRNewswire/ — Ahead of the 2024-25 NBA season, StubHub, the world's leading marketplace for buying and selling live event tickets, has released its annual NBA Season Preview and the best-selling tickets reveal teams, games and trends of the season. StubHub saw a league-wide revenue increase of 32% compared to the start of last season, with ticket buyers on StubHub and its international marketplace viagogo coming from 127 countries – 40% more countries than last year. After last season's exciting playoff run, the New York Knicks are the frontrunners in preseason demand, while the defending champion Boston Celtics at No. 2 have nearly twice as many sales as last season.

Key highlights include:

• The international viewership of the NBA reaches new highs – Shoppers from 127 countries purchased tickets to NBA games this season
• The New York Knicks have the largest international presence among buyers, with fans from 66 different countries
• Revenue for the NBA Global Game in Mexico City is more than double that of last season's game
• New York Knicks move up to No. 1; Timberwolves see biggest increase in ticket sales – The New York Knicks' season sales are up 48% compared to last season and they are participating in six of the 10 best-selling games of the season
• The Knicks outscore the No. 2 Celtics by 36% and the No. 3 Lakers by 81%.
• Ticket sales for the Minnesota Timberwolves increased nearly fourfold compared to last season, more than any other team
• Emirates NBA Cup boosts demand as season begins – The Emirates NBA Cup sold 17% more tickets over the same period than last year's seasonal tournament
• The Knicks host the best-selling NBA Cup game against the Brooklyn Nets on November 15th and sold 65% more tickets than the next best-selling NBA Cup game, Mavericks-Warriors, on November 12th
• Ticket buyers for this season's NBA Cup games come from all 50 US states

“The spotlight on basketball this summer at the Olympics, particularly on Team USA, is undoubtedly impacting sales this season – international demand for the NBA on StubHub is experiencing rapid growth. It's a trend we're seeing across all sports leagues.” “Many international travelers purchase tickets to a sporting event while in the United States,” said Adam Budelli, spokesman for StubHub.

NBA teams with the most international buyers*

1. Brooklyn Nets: 44%
2. Los Angeles Lakers: 32%
3. New York Knicks: 32%
4. Orlando Magic: 29%
5. Golden State Warriors: 29%

*Based on percentage of tickets sold to buyers outside of the US and Canada on StubHub North America and viagogo international for the 2024-25 season as of October 7, 2024.

StubHub's Most In-Demand NBA Teams 2024-25*

1. New York Knicks
2. Boston Celtics
3. Los Angeles Lakers
4. Toronto Raptors
5. Miami Heat
6. Philadelphia 76ers
7. Phoenix Suns
8. Golden State Warriors
9. LA Clippers
10. Washington Wizards

*Based on cumulative ticket sales on StubHub North America and viagogo international for the 2024-25 season as of October 7, 2024.

StubHub's most in-demand NBA games of the 2024-25 season*

1. New York Knicks at Boston Celtics on October 22nd
2. Indiana Pacers at New York Knicks on October 25th
3. Los Angeles Lakers at New York Knicks on February 1st
4. San Antonio Spurs at New York Knicks on December 25th
5. Los Angeles Lakers vs Toronto Raptors on November 1st
6. Cleveland Cavaliers at New York Knicks on October 28th
7. Minnesota Timberwolves at Los Angeles Lakers on October 22nd
8. Milwaukee Bucks at New York Knicks on November 8th
9. Golden State Warriors at Boston Celtics on November 6th
10. Phoenix Suns at Los Angeles Lakers on October 25th

*Based on cumulative ticket sales on StubHub North America and viagogo international for the 2024-25 season as of October 7, 2024.

StubHub is the world's largest marketplace for securely buying and selling tickets. For complete NBA season preview data and insights, visit stubhub.com/2024NBApreview.

About StubHub
StubHub is the world's leading marketplace for buying and selling tickets to any live event, anywhere. Through StubHub in North America and viagogo, our international platform, we serve customers in over 200 countries and territories, countries in 33 languages ​​and 48 available currencies. With more than 100 million tickets available to events around the world each year – from sports to music, comedy to dance, festivals to theater – StubHub offers the safest, most convenient way to purchase or purchase tickets to the most unforgettable live experiences Sell ​​Every order is backed by our FanProtect guarantee and worldwide customer service.

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SOURCE StubHub