New York Giants star Kayvon Thibodeaux invests in sports energy drink, GOAT Fuel

NEW YORK – September 26, 2024
– Today, GOAT Fuel announced that New York Giants outside linebacker Kayvon Thibodeaux has joined the GOAT Fuel team as a brand investor and brand ambassador. This news follows the brand's announcement earlier this month that NFL colleagues Breece Hall (New York Jets), Will Anderson Jr. (Houston Texans) and Terrion Arnold (Detroit Lions) are joining the brand as GOAT Fuel's newest brand ambassadors become.

“Adding Kayvon as an investor is a continuation of our brand’s commitment to providing investment opportunities to young athletes,” he said Co-founder and Pro Football Hall of Famer, Jerry Rice. “Kayvon demonstrates a desire to be the best both on and off the field, which aligns with our core values ​​here at GOAT Fuel and, along with our NFL brand ambassadors, will help us reach new heights.”

The move marks a pivotal moment for GOAT Fuel as the company not only continues to expand its roster of athlete ambassadors, but also paves new avenues for professional athletes to expand their economic autonomy beyond sports. The dual nature of today's deal as ambassador and investor challenges the industry's status quo of one-dimensional representation deals. Thibodeaux's investment also underscores GOAT Fuel's goals to expand its esports investor pool in the coming years and become a leading company supporting players seeking to diversify their entrepreneurial portfolios.

“It is an honor to join the GOAT Fuel family as an investor,” he said Kayvon Thibodeaux, New York Giants OLB. “Jerry’s incredible legacy and Jaqui’s keen entrepreneurial spirit have shaped the success of their company and were standout characteristics that inspired me to invest in the brand.”

GOAT Fuel has raised a total of $12 million in funding since its inception. Thibodeaux's investment follows support from other power investors such as former San Francisco 49ers owner Eddie DeBartolo Jr. and serial entrepreneur and Minnesota Timberwolves owner Marc Lore.

GOAT Fuel recently debuted as the first official energy drink of the Chicago Sky (WNBA), following the brand's title as the first official energy drink of the Los Angeles Lakers (NBA) back in 2019. GOAT Fuel is a powerful, premium sports energy drink that drives and inspires every person to become the best version of themselves. GOAT Fuel (“The Greatest of All Time”) was founded by Pro Football Hall of Famer Jerry Rice and his family, including co-founder and CEO Jaqui Rice Gold and co-founder and chief brand officer Trevion Gold. The beverage and lifestyle brand focuses on providing health-promoting, innovative products and follows the GOAT mentality that the term GOAT should not only be reserved for athletes, but for everyone who strives to be great.

GOAT Fuel is known for its key ingredient: Cordyceps mushrooms, which provide a gentle, natural energy boost that can help fight fatigue and provide important health benefits. These mushrooms have been used in traditional Chinese medicine for centuries and are consumed by goats in the Himalayas.

For more information about GOAT Fuel, follow @goatfuel on Instagram and @goatfuel on Facebook.

High-resolution images can be found here.

ABOUT GOAT FUEL

GOAT Fuel ® (“Greatest of All Time”) was created by NFL Hall of Famer Jerry Rice, his daughter Jaqui Rice Gold and Trevion Gold. It is a lifestyle brand focused on providing consumers with health-promoting products and a GOAT mentality. We believe the term GOAT should not only be reserved for athletes, but for anyone who strives to be great. Our energy drink contains a proprietary blend of Cordyceps mushrooms, 200 mg of natural caffeine, green tea with EGCG, ginger, amino acids and 10 essential vitamins.