Bath & Body Works apologizes after candle design draws KKK Hood comparisons

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Bath & Body Works apologized after being criticized for its new candle design that bore a resemblance to the white hoods of the Ku Klux Klan.

The popular beauty care company, known for its fresh scents, made a formal statement on the matter The Independent amid backlash from internet users and consumers who found the artwork on her “Snowed In” candle offensive.

“We are committed to listening to our teams and customers and fixing any mistakes we make – even those that are unintentional like this one,” a representative said on behalf of the company. “We apologize to anyone we offended and are working expeditiously to have this article removed and evaluate our moving forward.”

The holiday-scented candle's outside label features a snowflake printed with crystals that resemble the hoods of the KKK, the white supremacist group that terrorized the South in the second half of the 19th century^Th Century. Their signature white hoods feature a peak with cutouts for eyes, two attributes used in the crystal design.

“Bath & Body Works needs to fire all the people who approved this candle artwork,” one person wrote on X next to a picture of the candles.

“How could they not have seen this coming? I'm glad they took it down though. “Sometimes companies really need to double-check their designs before ditching them,” said another.

“Bath & Body Works had to remove the candle, which was a necessary step. “How did this design even make it to the shelves?” asked a third. “This isn’t just a branding mistake; It's a reminder of how sensitive cultural symbols can be. Let’s hope they take this as a lesson in awareness and responsibility.”

A fourth remarked: “Can't miss the KKK in this Bath & Body Works candle design.”

“How could one not have known that the image and design did not reflect the worst hatred of the Klu Klux Klan?” Accountability,” demanded one frustrated viewer.

The Independent has reached out to Bath & Body Works for comment.

Bath & Body Works came under scrutiny two years earlier when they released a “limited edition” collection of grooming products in honor of Black History Month. However, the products were not new, they were simply repackaged in prints reminiscent of Kente cloths.