“Brat”: the album, the trend, the phenomenon

Lime green, Arial font and songs that mimic the parties of summer. “Brat”, the album released by Charli XCXhas become a global phenomenon.

The album, released on June 7, 2024quickly became very popular and dominated the Billboard charts. Not only was the music loved by fans, but the album's aesthetic inspired pop culture references. Subsequently, the simple album cover became a format for memes and other social media content. Brat was one of the many albums that quickly became popular in 2024.

According to an article published by Sophie Caldwell above Today“Touching on partying, Von Dutch and femininity, to name a few themes, the high-energy dance-pop album has inspired TikTok dances, memes and fashion trends, leading many online fans to coin a new term: “Brat Summer.” .”

Charli XCX's album Brat functions as a noun, verb, and adjective all at once.

Brat summer

Brat Summer first became a reference in 2024. It's a fun-loving, party-happy summer vibe that younger generations have adopted as a lifestyle. The love of plain lime green, Arial font memes, the term “Brat,” and the album's music made Brat the biggest pop culture reference of the summer.

In addition, the brat summer also overtook the fashion scene in the summer. The fashion was the complete opposite of Barbie Pink, which arrived in summer 2023. According to Harper's Bazar, a grungier, casual Y2K style inspired many women's wardrobes.

“I personally love the album and the attitude she conveyed with that statement. It has a lasting impact on our generation because of its implications in music, fashion and feminism. I think that's why a lot of people like them. It’s very powerful and feels like a movement,” Andrea Nunez, 28, said.

“Brat” and politics

Towards the end of summer when Kamala Harris announced her campaign for President Charli XCX has endorsed her candidacy. Charli XCX's meaningful tweet “Kamala is brat” energized the Harris campaign and encouraged younger people to support Harris.

Harris, the Democratic Party's presidential candidate, used a variety of strategies in her campaign. The use of the “Brat” trend appealed to younger voters.

“Brat and it’s completely different, but still a brat”

On October 11th, another album was released by Charli XCX, which became the second part of the original album Brat. The new album “Brat it's completely different, but still Brat” contains songs from Charli XCX and other artists. Music artists like Ariana Grande, Billie Eilish and Lorde, Yung Lean are all now part of the brat phenomenon.

Equally loved by fans, the second part of the Brat album was a standout addition from Charli XCX. Listeners now have a whole library full of brat music at their disposal.